OpenAI Is Buying Its Way Into Financial Planning 🇺🇸
We're also covering TikTok's new debit card 🇬🇧, Wealthsimple integrating X Cashtags 🇨🇦, eToro launching an app store 🇬🇧 & Atlas's ultra premium pivot 🇺🇸
🇺🇸 OpenAI Is Buying Its Way Into Financial Planning
US-based AI company OpenAI has acquired personal finance startup Hiro Finance in what founder Ethan Bloch (pictured above) confirmed is an acqui-hire.
Hiro’s team joined OpenAI, its app shut down on April 20 and all user data will be deleted by May 13. The deal is OpenAI’s second fintech acqui-hire in six months, following the acquisition of Roi in October 2025.
Hiro offered AI-powered financial planning that let users model what-if scenarios around salary, debt, and monthly costs. ChatGPT already has more than 900 million users. If financial planning becomes a native capability inside the platform, OpenAI could become the largest top-of-funnel for personal finance decisions.
Growth metric: 900 million+ ChatGPT users
OpenAI’s 900 million active users could benefit from ChatGPT’s upcoming advanced financial planning abilities.
Sources: Fintech Growth Insider & TechCrunch
🇨🇦 Wealthsimple Is Using X to Turn Financial Conversations Into Trading Moments
Canada-based wealth management platform Wealthsimple has integrated with X’s newly launched Cashtag feature, making it the first Canadian broker to convert social media stock discussions directly into trades on its platform.
This means when a Canadian X user clicks on a Cashtag, which is a stock ticker symbol prefixed with a dollar sign symbol ($) inside any post, existing Wealthsimple customers are redirected straight to their trading app. Non-customers are taken to the sign-up page.
Rather than using social media to run ads, Wealthsimple has embedded its product directly into the moment of highest financial intent. Brett Huneycutt (pictured above), Wealthsimple’s co-founder and chief product officer, said Canadians have been discussing financial markets on X for years. “What’s been missing is the bridge between conversation and action,” he said as quoted by Betakit.
Wealthsimple serves more than three million Canadians and was valued at $10 billion following its Series E round in October 2025.
Growth metric: 3 million Wealthsimple users
Three million Wealthsimple users now are able to trade on the platform by clicking on the Cashtag stock ticker on Elon Musk’s social network X.
Sources: Fintech Growth Insider & BetaKit
🇬🇧 eToro Is Letting Developers Build Inside Its Platform
UK-based trading platform eToro has launched an App Store to its users. The marketplace launched with more than 20 apps already live, covering tools for trading, investing, and market analysis.
